Last revised date: November 1, 2021
How Sony
uses TV data
In order to provide TV service, Sony Corporation (gSonyh)
uses the IP address and certain information about your TV to connect your TV to
the internet, to provide content and services you request, and to provide
software updates. In addition, if you give consent, we also use TV data to
provide Sony Smart TV functionality, to create content recommendations, to
develop better products and services, and to provide
you with advertisements and marketing.
This privacy policy also explains what is included in the
TV data we collect, with whom we share TV data, how we transfer it to other
countries, how long we keep TV data and how you can contact us with queries.
In this privacy policy, gSony group companyh shall mean
the parent company of Sony and any legal entities controlled by such parent
company (the term gcontrolh in this context means the direct or indirect
ownership of at least fifty percent (50%) of the voting interest in such
corporation or the power in fact to control the management decisions of such
entity).
Your choices
In addition to your TV service, please confirm how Sony
can use TV data by checking the appropriate items and selecting [Proceed]. You
can select all additional uses, or just some. If you donft want to select any
of the additional uses, then just select [Proceed]. You can withdraw your consent
to the additional uses at any time by selecting [Privacy setting] in Help and altering
your choices.
Sony Smart
TV services:
This lets you experience the full smart TV experience. We
use Sony Smart TV servers to give you a 'DRM' key so you can access content
protected by digital rights management (DRM) technology. To give you a 'DRM'
key, we collect and use:
·
TV device ID, status and setting information
(such as model name, software version, language, region/country).
Program recommendations:
We offer search suggestions, recommended programs and
thumbnails of content, based on what content you and others watch. To do this
we collect and use:
·
TV device ID, status and setting information
(such as model name, software version, language, region/country);
·
Viewing history data (such as search
keywords, information about programs that are watched through this TV, such as
genre, title, program reference number and how the viewer searched for and
selected the program); and
·
Other TV use data (such as the number of
times that you use the program recording function on your TV).
Product improvements:
We develop and improve our TVs, applications and device
settings by analyzing customer use patterns. To do this we collect and use:
·
TV device identifiers, product information
(such as model name, model year, region/country), status and setting
information (such as software version, language, and settings for pictures,
sound and system);
·
TV usage data (such as remote button presses,
audio/visual format, the number of times that you use the program recording
function on your TV (e.g. when you connect a recording device via a USB cable),
assigned channel settings, power on/off details, and which Wi-Fi channel is
connected to your TV and the strength of Wi-Fi signal that your TV receives);
·
Usage data for pre-installed or featured apps
(such as frequency of use and which app-settings are used);
·
Usage data regarding products which are
connected to the TV (such as type, number, model name of
connected devices, connection method (e.g. USB, HDMI, Bluetooth) and Device
IDs of Sonyfs audio products (e.g. Sound Bar, Headphones));
·
Error information; and
·
IP address and approximate location inferred
from IP address.
If you use
Sonyfs audio products, we use the Device ID of such products to link to the
information that we collect about your TV to analyze customer use patterns for
improvement and development of Sonyfs TV and audio products.
We
also improve voice operation features used within TV
functions (e.g. Quick
Settings and TV menu)
by analyzing customer use patterns related to TV functions which use voice
recognition features. To do this we collect and use:
·
TV device ID, status and setting information (such as model name,
software version, language, region/country); and
·
Usage data for TV functions which use voice recognition features (such
as search keywords, text converted from voice commands for operating TV, type
of operating commands, information about channels, programs, inputs,
applications, and settings for pictures, sound and system that are selected by
using a voice command).
Advertising and Marketing:
We may share information about your TV with our local
operating Sony group company which may use that information to provide you with
information, offers, recommendations, notices and targeted and/or personalized
advertisements on your BRAVIA TV or online regarding products, services and
other offerings from Sony or our third party business partners that may be of
interest to you. To do this, we may collect and share:
·
TV device ID, status and setting information
(such as model name, software version, language, region/country and settings
for pictures, sound and system);
·
TV usage data (such as remote button presses,
audio/visual format, the number of times that you use the program recording
function on your TV or when you connect a recording device via a USB cable,
assigned channel settings, power on/off details, and which Wi-Fi channel is
connected to your TV and the strength of Wi-Fi signal that your TV receives);
·
Usage data for pre-installed or featured apps
(such as frequency of use and which app-settings are used);
·
Usage data regarding products which are
connected to the TV, such as type, number, model name of connected devices and
connection method (e.g. USB, HDMI and Bluetooth);
·
Android Advertising ID (gAAIDh) (You can
change or disable the AAID for your TV at any time in your settings); and
·
IP address and approximate location inferred
from IP address.
This data may be used and combined with other data that
we or our local Sony group company has collected from you across other Sony
products and services that you may use.
For more information on the privacy policies and
practices, the advertising and marketing activities, and your choices with
respect to your local operating Sony group company, please refer to their
respective privacy policies.
For users in the US, go to:
https://products.sel.sony.com/SEL/legal/privacy.html and California Privacy Notice http://products.sel.sony.com/SEL/legal/privacy.html#DataPractices
For users in Canada, go to:
(EN) http://corporate.sony.ca/view/privacy.htm
(FR) http://fr.corporate.sony.ca/view/politiquedeconfidentialite.htm
Some of the information we collect, and the purposes for
which we use data, may vary depending on the services available in your
location.
We also process information about your TV where this is
necessary for Sony to deliver TV related services to you that you request, for
information security purposes and to help content owners prevent copyright
infringement.
How Sony
shares TV information
Sony shares information about your use of this TV where
this is necessary to provide a feature or service you wish to use. We may also
share information about your TV with Sony group companies for other purposes
set out in this privacy policy.
·
If you would like to learn more about
content, cast, or creative contributors, your TV device ID, a Gracenote ID and
the request for more information will be sent to Gracenote to provide you with
these details.
If you contact your local operating Sony group company in
relation to queries about your TV, we may need to share TV data (including TV
device ID, model name, software version and software update history) with that
Sony entity to assist with your request.
Personal data may be shared with government authorities,
law enforcement officials and content owners if required for the purposes
above, if mandated by law or if required for us to protect our legitimate
interests, or the interests of content owners, in compliance with applicable
law.
If our business is sold or integrated with another
business, TV data may be disclosed to our advisers and any prospective
purchaserfs advisers and may be passed to the new owners of the business.
California
Privacy Notice (Effective January 1, 2022):
If you
reside in California, we are required to provide additional information to you
about how we collect, use and disclose your information, and you may have
additional rights with regard to how we use your information. We have included
this California-specific information below.
CA Personal
Information. Consistent with this Privacy Policy, we may collect the following
categories of information about California residents ("CA Personal
Information") for the purposes described in this Privacy Policy,
specifically:
·
Identifiers: such as IP address, AAID and TV
device ID;
·
Commercial Information: such as product types
or applications purchased or obtained, or demographic information;
·
Internet or Other Electronic Network
Activity: such as TV data and connected device information, operating system,
screen views, traffic to and from applications, other standard connectivity
information; and
·
Usage Information/data: such as text
converted from voice commands for TV functions that use voice recognition
features, user interface settings, and viewing history data.
·
Location: Approximate location inferred from
IP address.
CA Personal
Information Sold or Disclosed For Business Purposes.
·
Sharing your CA Personal Information for
Business Purposes: In the twelve months preceding the date of this privacy
policy, we may have shared the following categories of CA Personal Information
for business purposes: Identifiers, Commercial Information, Internet or Other
Electronic Activity and Usage Information. This information may be shared for
the purpose of providing services to you, for legal compliance or to protect
legitimate interests, in compliance with law.
·
Sale of CA Personal Information: In the
twelve months preceding the date of this privacy policy, we have not gsoldh (as
defined under the California Consumer Privacy Act (gCCPAh)) CA Personal
Information.
California
Consumer Rights. Subject to certain exceptions, as a California resident, you
may have the following rights with respect to your CA Personal Information: (i)
Request to Know. Request information about the CA Personal Information that we have
collected, used, or disclosed within the preceding twelve months; and (ii) Request
to Delete. Request deletion of your CA Personal Information; provided that we
are permitted under applicable law to retain some of your CA Personal
Information and certain CA Personal Information is strictly necessary in order
for us to fulfill the purposes described in this privacy policy.
Exercising
Your Rights. If you are a California resident and wish to exercise any of these
rights, please: (a) contact us by sending an email to privacy@am.sony.com with
the specific nature of your request, referencing gYour California Privacy
Rightsh; or (b) call the following toll-free number 1-833-681-9900. When
submitting your request, you must include your first and last name, email address,
and zip code or mailing address. We are not responsible for requests that are
not labeled or sent properly, or do not have complete information. You may be
asked to provide additional proof of identification so that we can verify your
identity and validate the request. Please note that you are limited by law in
the number of requests you may submit per year.
We will not
discriminate against you by offering you different pricing or products, or by
providing you with a different level or quality of products, or in connection
with promotions and other offerings based solely upon you exercising your
rights to your CA Personal Information.
Authorized
Agents: To the extent that you elect to designate an authorized agent to make a
request on your behalf, they must provide appropriate documentation including
written signed permission from you, proof of your identity, and verification of
their identity; or a valid, designated power of attorney as required under the
California Probate Code. If we do not receive adequate verification of identity
and proof that the agent is authorized to act on your behalf, we may deny the
request.
Additional
Notice to California Residents:
If you are a
California resident, under the California gShine the Lighth law, you have the
right to receive: a) information identifying any third party company(ies) to which
Sony may have disclosed, within the past year, personal information pertaining
to you and your family for that company's direct marketing purposes; and b) a
description of the categories of personal information disclosed. To obtain such
information, please email your request to Privacy@am.sony.com and include your
name, email address, and a reference to gYour California Privacy Rightsh. We
are not responsible for requests that are not labeled or sent properly, or do
not have complete information.
IMPORTANT
NOTE:
This TV includes apps and services provided by other
companies in the Sony group companies and non-Sony companies. Please refer to
the privacy policies for these Sony group company and non-Sony apps and
services which explain how they use personal data and what privacy controls
they provide (if any). Some broadcast services also have interactive
applications (based on standards such as NEXTGEN TV or ATSC 3.0). If you enable
these services, you will share TV data with these broadcasters subject to their
respective privacy policies. You can configure Interactive TV services via the settings
menu in [Interactive application] under Settings. These services are not
available in all countries. This TV may show advertisements served by Google
independently from Sony. Please refer to Googlefs privacy policy (https://policies.google.com/privacy)
which explains how Google uses personal data and what privacy controls Google
provides for serving the advertisements.
For TV models with a built-in microphone:
Your TV has voice recognition features and may be
connected to the Internet. Voice recognition enables you to search for content
and information you want with your voice. If you enable the voice recognition
function, the built-in microphone will constantly listen to (but not save the
temporary, brief recordings of) its surroundings to detect the hotword (gOK
Googleh). An on-screen notice or an LED light will indicate when the microphone
believes it has detected the hotword and the voice command is being recorded
and collected by Google. For more information please see Googlefs website
(https://myaccount.google.com/activitycontrols), which also explains where and
how recordings collected by Google can be deleted.
How to enable voice recognition feature:
You can enable voice recognition feature by either method
below.
·
Turn on the Built-in MIC switch (for the
models with a Built-in MIC switch)
·
Enable the hotword (gOK Googleh) detection
under Settings (for models without a Built-in MIC switch, please refer to Googlefs
website for any additional or different requirements.)
You are also able to use voice recognition function by
pushing the microphone button on the remote control.
Any other application or service that wishes to make use
of your microphone will do so under the terms of the privacy policy for that
app or service. As described above, Sony may use text converted from your voice
commands for voice operation product improvements, but Sony does not collect or
make any use of any actual audio recordings made by your microphone.
Sonyfs Cloud
Service for Home Entertainment & Sound Products Account:
In order to use certain
functions and services such as TV Control with Smart Speakers Application, you
will need to create a Sonyfs Cloud Service for Home Entertainment & Sound
Products Account which has a separate privacy policy. Please go into Sonyfs website (https://www.sony.net/cloud-service-for-hes/privacy/) to access the
privacy policy.
Where does
Sony transfer TV information?
Sony Corporation is a company incorporated in Japan and
its servers may be located in various countries around the world (including
Japan and the United States). These countries may not have the same level of
legal protection for TV data as the laws in your country.
What rights
do you have, and how can you exercise them?
You can go to [Help] > [Privacy setting], at any time,
to withdraw consent you have given to our uploading your data. This may limit
your ability to use certain services.
How long
does Sony keep TV data?
Sony either deletes TV data or de-identifies the data it
holds after approximately 6 months, except as required or permitted by law. For
the data shared to Sony group companies for Advertising and Marketing purposes,
please see the privacy policy for your local Sony group company above.
How can you
get in contact with Sony if you have questions?
If you have any concerns about how we process your data,
you can find our contact details below or on the website of your local Sony
company:
US and Territories:
Write to us at Sony Electronics Inc., Attn: Privacy
Officer, 115 W. Century Road, Paramus, NJ, email us at
privacy@am.sony.com; or call us toll-free at
1-833-681-9900
Canada:
Write to us at Sony of Canada Ltd., Attn:
Privacy Officer, Law Department, 2235 Shepard Avenue East, Suite 700 Toronto,
ON M2J 5B5 or call toll-free (within Canada): 1-888-494-7669
Other than the US:
http://www.sony-latin.com/locale-selector